In 2008(to present) Mr. Nickel took on the VP of Marketing role for Landry & Kling and their subsidiary Seasite.com. Within one year he added the additional role of VP of Development in order to take over a failed web development project that had cost close to $2 million dollars. He started the project over from scratch and in 8 weeks developed and launched an extensive custom group cruise search portal and RFP tool with a budget of $85,000. He simultaneously developed an innovative SEO, social media, blogging, and integrated advertising program utilizing in-house and outsourced talent and tripled traffic projections for the site within 6 months of launch in beta.

Prior to Landry & Kling he was VP of Marketing, Product Management, and VP of SOHO for Venali, an Internet Fax company with 150 employees. While there he used blogs, content techniques, web advertising, and other SEO strategies to drive significantly higher sales and profits for the company. His team increased qualified leads and sales for the Fortune 500 unit by well over 400% on a month to month basis. He revamped the entire Channel infrastructure and APIs for the Channel group, redefined the company’s partnering strategy, and reinvigorated integrators in their network via a customized designed partner portal. Finally, his team grew the SOHO business unit by 10% month after month by revamping the online signup process, creating(and leveraging) new partnerships with companies like Microsoft, and with a more aggressive marketing and SEO strategy.

From 2001 until 2005, Brad built a web marketing firm called ClickBrain that served small businesses and created a one-of-a-kind platform and business model for successfully managing dozens of companies web presence, advertising, content creation and management via outsourced freelance talent.

In 1999 he built the world’s first Application Service Provider on the web for small businesses and created innovative Internet marketing campaigns that grew AppsOnline.com(a subsidiary of Interliant) far beyond original projections.

In 1997 he conceived of and his team at Equitrac developed the world’s first tabbed web browser. They also recreated the company’s product strategy and aggressively pursued and gained new partnerships with the likes of Microsoft, Canon, Xerox, and numerous others to move the company from being a purely vertical play and into the general corporate arena. He began building the company’s first web site in 1995 by hand using a txt editor and later FrontPage.

His early career was split between managing political campaigns and technology consulting. To this day he credits his marketing expertise to his experience selling human beings to voters.

Skills and Expertise

Interactive Marketing

• SEM/SEO Strategy and management
• Brand blogging strategies, planning, oversight, content creation, and management
• Independent blogging strategies for direct traffic and SEO boost
• Social Media strategies – Branded and indirect tactics to feed SEO and indirect traffic
• CMS setup, configuration, site mapping, content planning, management, and editorial
• Partnering and revenue sharing strategies and implementation
• Analytics planning, review, and reporting

Traditional Marketing

• Collateral
• Trade Shows
• Partnering
• Direct mail – outsourced

Technology

• Product Management/Specification
• Product Strategy
• Developer management
• Open Source
• PHP / MySQL / Linux(as platform)
• .Net / ASP / SQL Server(as platform)
• All around certified geek
• IT management and planning

Leadership

• Team building, training and mentoring
• Builds loyal and dedicated teams
• Strong public speaking skills and motivational capabilities
• Presentation planning
• Sales and partnering experience – planning, negotiation, contracts, and implementation

Photo of Brad Nickel

This site is about me – Brad Nickel.  I pulled it down previously, because I had too little time and too much work to try to maintain it. Now I find though, that because I deleted it, another Brad Nickel has topped me in Google’s results for the phrase “Brad Nickel”.  Needless to say after 14 years in the Internet space alone, I am not about to allow a whippersnapper model/singer to take my role at the top of Google for my own name, so I am resurrecting this site to do exactly that and make sure I link to all of my sites from here that also mention my name. Let’s just hope he doesn’t become a mega star and I drop out of existence….

My LinkedIn Profile – Brad Nickel on LinkedIn

Brad Nickel on FaceBook

Brad Nickel on FriendFeed

Karin and Brad Nickel’s home page and our personal blog.

ClickBrain and Brad Nickel’s Resume on ClickBrain.com

My(Brad’s) profile on Adotas

Profile on GoBigNetwork

Brad Nickel on Naymz